There are days, like that, when we think that a big wave of glitches was enough until BIM!
Another surge.
No, we're not talking about the Covid-19/war in Ukraine combo - since this blog is about data, acquisition, analytics, tracking and e-commerce fun.
So, a new wave of potential limitations in the digital landscape for anyone who, like you, needs a tracker to measure their efforts: After a ladle of iOS14 and a pinch of European illegality from GA, this time Google is launching.
Open the big quotation marks:
”After Apple, Google wants, in turn, to limit the tracking of Android users”
The title is from Digital century.
Let's get out the tissues?
Not yet.
Android Privacy Sandbox: Google's announcement
On February 16, Google relayed On his blog its desire to put an end to the targeting of its users for advertising purposes:
“Today, we're announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising IDs. We're also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.”
(translation:”Today, we're announcing a multi-year initiative to build the Privacy Sandbox on Android, with the aim of introducing new, more private advertising solutions. More specifically, these solutions will limit the sharing of user data with third parties and will work without cross-application identifiers, including the advertising ID. We are also exploring technologies that reduce the potential for secret data collection, including safer ways for apps to integrate with advertising SDKs.”)
That being said: Google maintains an artistic blur
As the article mentioned above recalls, Google is taking its time by announcing”at least two years” to implement its approach, without really giving more details or a timetable to follow at this stage.
We will therefore all have to remain attentive to the new advertising technologies that will be offered to advertisers, since the Mountain View giant seeks to begin this transition towards greater respect for user privacy by relying on a collaborative approach of the project (Android developers, regulators...).
To be continued!
