About Us

Discover our history, the faces of our management team and the partners who participated in the evolution of Alphalyr until today

Do you know the story of Alphalyr?

For thousands of years, humans have used the stars to find their way into the unknown, navigate in a direction, and set out on a trajectory. Their point of reference has always been the North Star, its fixed location in the sky being the only reliable reference point on which to rely to reach their destination.

Due to the evolution of the Earth's axis of rotation, the current North Star, Alpha Polaris will soon be replaced by the Future North Star: Alpha Lyrae.  
In the age of data revolution and artificial intelligence, Alphalyr was created to take advantage of this data by simplifying it, make it accessible, and help you take the right business decisions.   

Alphalyr is your reference point for the future

Discover our management team

The Alphalyr management team combines years of diverse expertise in data, artificial intelligence, digital and retail.

Bertrand Fredenucci

Co-founder and Co-President

After graduating École Polytechnique, and 2 years as strategy consultant, Bertrand became a serial entrepreneur and investor in numerous start-ups dedicated to Retail and AI.

Didier Fredenucci

Co-founder and Co-President

After graduating EDHEC Business School, Didier created and managed numerous e-commerce websites, become becoming head of southern Europe for Facelift. He is board member of several SaaS and AI start-ups.

Nicolas Fellous

Associate Director

After graduating HEC and joining Unibail-Rodamco, Nicolas became managing director of a fashion retailer for the past 8 years. Advisor for incubators (Plug & Play and HEC), he joined Alphalyr to expand and manage its retail offering.

Marie-Lou Cipolat

Co-founder and Digital Expert

Digital consultant, expert in customer acquisition and retention strategies, Marie-Lou helps Alphalyr customers on a daily basis in their digital and omnichannel strategy.

Benjamin Caroff

Co-founder and Technical Director

An expert engineer in product development, technical architecture and computer flows, Benjamin worked for several years in e-commerce before starting building cuting-edge SaaS products.

Sylvestre Ho

Co-founder and Technical Director

After graduating EPITECH, Sylvestre deployed his expertise in design and production of software interfaces to simplify the daily life of his customers and allow them to optimize the visibility they can have on their data.

Our partners

An early Microsoft partner, Alphalyr joined the BPI Hub in 2018 to better understand the problems of major accounts and design its product.
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En 2019, Alphlayr a rejoint La Maison Des Start-ups du groupe LVMH à station F pour accélérer sa roadmap avec les maisons du groupe.  
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En 2020 Alphalyr intègre l'accélérateur Lafayette Plug and Play pour affiner ses produits dédiés au retail.
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Depuis, Alphalyr renforce ses partenariats avec des experts par secteur d'activité, comme Retail Management Servies (RMS), IA Campus, l'agence Veltys ou encore Addingwell.
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Alphalyr is a member of the Digital Alliance/IAB France and Europe.