At the end of the 2018 quarter, Alphalyr is launching its first edition of “Alphalyr Thursdays”. An opportunity to bring together partners and customers, all players in the digital ecosystem, around a specific theme. For this launch edition, on March 8, 2018, around “The Agile Revolution”, around fifty people gathered at 4 Rue de la Pompe. The opportunity to discover this beautiful mansion in the 16th arrondissement of Paris, a new space invested by Alphalyr since November 2018. It is in the chic and cozy lounge on the ground floor that the evening begins. In a relaxed atmosphere, happy reunions and new encounters punctuate the first hour of this unique event.
Bertrand Fredenucci, CEO of Alphalyr and co-founder of BTwinz, starts the conference on the Agile Revolution. A multi-present player in the digital world through the various BTwinz companies, the speaker combines broad lines and anecdotes in order not only to explain what the Agile Revolution was, but also to demonstrate how to proceed to be part of this dynamic that is essential today. “It is not the digital revolution, but digital technology that is bringing the agile revolution, the change in the way we work.” If you missed his speech you can read our article Where to watch Bertrand's speech On video (2 min). With the evening well under way, discussions continued at the end of the conference between customers and partners. Each customer was able to choose several digital solutions that seemed relevant to them from among the 8 present, and discuss during One to One meetings. Among these solutions, there was Alphalyr, an online and offline sales reporting solution. Constance Rietzler and François Cosquer present this decision-making solution in Saas, which allows decision-makers to have on and offline information every morning to act effectively. Merged with Alphalyr since the beginning of the year, Elitrack is also participating in the event, and it is Marie-Lou Cipolat, the founder, who shows the interest of this simple and effective solution for tracking and compensating the entire conversion chain.The solution Bonial, represented by Rafael Lefevre and Tristan Desert, allows consumers with a real intention to buy to meet with the most relevant offers from physical stores around them.Laetitia Randrianasolo and Nader Mafi are the representatives of RemailMe. This cross-device technology for behavioral retargeting by email makes it possible to multiply the conversion rate of advertising sites by 5 times. The agency darwin, with Nicolas Boccheciampe and Alexandra Ivacheff, advises on digital acquisition strategy, with the Mazeberry Premium certificate.Guillaume Thibaux and Sébastien Le Carpentier, spokesperson for the solution Quanta, answer all questions about the slowdown of sites. Quanta presents an analytics solution specially designed to allow e-commerce and digital teams to collaborate effectively in order to make Web Performance an actionable lever for commercial performance.DAC Group helps retailers to be perfectly referenced “locally” in order to generate store traffic. Joëlle Bringer is responsible for One to One.Finally, Patrice Lelaisant embodies the solution Incremys, which makes it possible to invest in keywords with high traffic and a high probability of positioning, thanks to statistical and semantic predictive algorithms.
Distributed in different areas of Alphalyr's premises, the partners of the event were able to set up a temporary stand in order to present their innovative solutions. These privileged exchanges were particularly appreciated by both customers and partners. Jérôme Perani, director of digital development at the L'Express Group, leaves enthusiastic: “3 hours as effective in networking as 3 days at other events”. Laurent Landel, commercial director of Bonial, is very motivated to strengthen the partnership with Les Jeudis d'Alphalyr: “I am amazed by your initiative and by its execution!”Alphalyr in turn wishes to thank all the numerous customers and partners for their participation in this first edition of “Alphalyr Thursdays.” The date of the next “Alphalyr Thursday” is already set for Thursday 14 June. An opportunity to meet major digital players during rich and unique exchanges, all in a splendid setting and a family atmosphere. As Michaël Medioni, digital marketing director at Travel Factory, says: “Excellent format combining business and lightness. Networking under these conditions is pleasant.”Watch the event on video:
