Welcome to Alphalyr

Our Vision

We believe that the next wave of business evolution will be driven by both digital reinvention and agile management. Alphalyr is building the solutions to help organizations align their people and processes while forming a new, agile culture.

Bertrand Fredenucci

Co-founder and CEO

Bertrand is a seasoned entrepreneur and passionate about the agile and omni-channel revolutions. He founded Baobaz, a major provider of digital marketing, e-commerce and hosting services to brands and fashion retailers, which became the second largest Magento integrator in Europe. Bertrand is also co-founder of Btwinz Ventures, with ten B2B SaaS companies in its current portfolio, and SaaS Lab, a seed investment vehicle. He serves on the board of multiple software startups.

Lucas Hamet

Co-founder and Chief Product Officer

Lucas is a veteran of the business software industry, formerly holding multiple development, training and project management positions at IT service companies. At Baobaz, a major provider of marketing, e-commerce, and hosting services to retailers, Lucas was instrumental in scaling both its technical and people operations internationally.

Constance Rietzler

Co-founder and VP Marketing

Constance brings extensive experience in financial planning and business analysis within both digital and traditional activities at blue chip companies, including Allianz and GE. She served as managing director for InstantLuxe.com, an online marketplace for pre-owned luxury goods and acquired by the Galeries Lafayette group. Constance has led two ventures in the digital media and tourism sectors.

Remi Vidal

Co-founder and VP Analytical Services

Remi has extensive experience in digital business and, at Baobaz, project managed online stores at several leading retailers. As a former consultant at Converteo, a leading digital and data agency, he led retail clients to become more data-driven and design-centric.

Our Partners

Alphalyr is part of the Btwinz Ventures family.

Btwinz is a venture builder backing B2B SaaS companies with a high potential for disruption and growth. By bringing together a community of passionate entrepreneurs with expertise, market knowledge and best practices, Btwinz connects the talent for building businesses to become the movers and shakers of e-commerce.